What Is AdPlexity Mobile?
AdPlexity Mobile covers mobile web display advertising - banner and interstitial ads appearing in mobile browsers (as distinct from in-app advertising). This is a specialized traffic source that's particularly important for:
- Carrier-billed offers (premium SMS, WAP subscriptions) - these offers only work on specific carriers in specific countries
- Sweepstakes and pin-submit offers - high-volume, mobile-first verticals
- Mobile-web display networks (Airpush, InMobi, AdColony web, etc.)
- Tier-2/3 geos where mobile web is the primary internet access method
Mobile-Specific Features
Carrier Targeting Data
This is AdPlexity Mobile's standout feature. You can filter ads by specific mobile carrier (e.g., "Telkomsel Indonesia" or "Vodafone UK"). This is critical for carrier-billed offers because an offer that converts on Telkomsel doesn't necessarily convert on XL Axiata - the subscriber demographics and billing flows are different.
No other spy tool I've tested provides carrier-level filtering at this granularity.
When researching a carrier-billed offer, filter by the specific carrier you're buying on, not just the country. A campaign running profitably on Carrier A in Country X may lose money on Carrier B in the same country due to different opt-in rates and chargeback patterns.
Device + OS Filtering
Filter by device type (smartphone vs tablet), operating system (Android vs iOS), and even specific device models in some cases. Useful for understanding which device segments advertisers are targeting and which creative formats they're using for each.
Connection Type Filtering
WiFi vs cellular filtering is available. For carrier-billed offers, cellular-only targeting is standard (billing only works on cellular connections). Seeing which campaigns target WiFi vs cellular tells you what offer type they're running.
Who Should Buy AdPlexity Mobile?
Buy AdPlexity Mobile if you're running:
- Carrier-billed / pin-submit / WAP subscription offers
- Sweepstakes on mobile-web display networks in Tier-2/3 countries
- Mobile app installs via display (not the same as in-app)
- Mobile web banner campaigns on networks like Airpush, InMobi, AdColony web
Skip it if you're primarily a desktop buyer, Facebook buyer, or push notification buyer. The mobile web display world is distinct enough from those traffic types that the data doesn't cross over.
vs MobileAdSpy
| Feature | AdPlexity Mobile | MobileAdSpy |
|---|---|---|
| Carrier Filtering | Yes - granular | Limited |
| Connection Type Filter | WiFi / Cellular | No |
| LP Cache | Yes | Yes |
| Run Duration Filter | Yes | Limited |
| Price/Month | $149 | $99 |
Pros
- Unique carrier-level filtering (best in market)
- Connection type (WiFi/cellular) filtering
- Excellent for Tier-2/3 geo research
- Covers all major mobile web display networks
Cons
- Only relevant for mobile web display - not in-app, not social
- $149/month with no free trial
- Smaller addressable market than Native or Push plans
Bottom Line on AdPlexity Mobile
If you run carrier traffic or mobile web display, AdPlexity Mobile is the best tool available, specifically because of carrier-level filtering. If you don't run this traffic type, don't buy it.
Get AdPlexity Mobile →